OUR MODEL

SM STITCHES PROVIDES HIGH-END DESIGNER NEEDLEPOINT CANVASES AND ASSOCIATED PRODUCTS SUCH AS THREADS OF VARIOUS COLORS, TEXTURES AND MATERIALS ALONG WITH PERSONAL SERVICES INCLUDING ONE-ON-ONE STITCHING LESSONS TO FACILITATE CUSTOMER NEEDS IN THE COMPLETION OF THEIR UNIQUE PROJECTS. THE COMPANY’S EMPLOYEES AIM TO PASS ON A LIFESTYLE HOBBY BY TEACHING CUSTOMERS THE SKILLS NECESSARY TO EXCEL IN NEEDLE-POINTING WHICH RESULTS IN A FINISHED PRODUCT THAT WILL BE USED AND LAST FOR A LIFETIME.

SM STITCHES ORIGINATED AS A HOME-BASED NEEDLEPOINT STORE SERVING ITS LOCAL COMMUNITY. FOUNDED IN 2005 SELENE AND MORRIS SCHWEKY ESTABLISHED THE COMPANY WHEN DISCOVERING THE DEMAND FOR DESIGNER NEEDLEPOINT PRODUCTS. OVER THE COURSE OF SIX YEARS OF STEADY GROWTH AND CULTIVATION OF CUSTOMER LOYALTY, THE COMPANY SHIFTED FROM ITS HOME-BASED LOCATION AND OPENED ITS FIRST RETAIL STOREFRONT IN BROOKLYN, NEW YORK IN 2011.

OUR MISSION

DEVELOPING INTEREST AND DELIVERING THE BEST QUALITY FINISHED CRAFT PRODUCT BY PROVIDING A PREMIUM EDUCATIONAL EXPERIENCE WHILE TEACHING THE INTRICACIES AND SKILLS NEEDED TO STITCH NEEDLEPOINT CANVASES. 

OUR VALUES

USING ONLY THE HIGHEST QUALITY MATERIALS AND REPUTABLE SOURCES.

PROVIDING TOP QUALITY CUSTOMER SERVICE, A KNOWLEDGEABLE AND EXPERIENCED DESIGN, SALES, AND EDUCATIONAL TEAM THAT WORKS DIRECTLY WITH YOU THE CUSTOMER TO ADDRESS YOUR NEEDS IN A FRIENDLY PROFESSIONAL AND INNOVATIVE SETTING.

CREATING A PERSONALIZED EXPERIENCE THAT ALLOWS EACH CUSTOMER TO POSITIVELY CONNECT WITH OUR BRAND.

WHY WE ARE DIFFERENT

WE ARE NOT SIMPLY A NEEDLEPOINT SHOP, WE ARE A FULL SERVICE DESIGN WORK SHOP. YOU THE CUSTOMERS DIRECTLY INFLUENCE THE WAY WE DESIGN AND CREATE PROJECTS. WE ALLOW YOU TO INTERACT WITH US ONE ON ONE AND CREATE DESIGNS UNIQUE TO YOUR PREFERENCES. THE ENTIRE PROCESS FROM THE VERY BEGINNING OF THE DESIGN PHASE, THROUGH THE STITCHING PROCESS AND FINISHING IS PERSONALIZED SO NO TWO PROJECTS ARE ALIKE. 

ADDITIONALLY ALL THE DESIGNS WE OFFER ARE ORIGINAL TO SM STITCHES AND CANNOT BE FOUND IN THE GENERAL MARKET. YOU WILL NOT FIND PRODUCTS LIKE OURS ANYWHERE ELSE!